Martes, Hulyo 12, 2011

Build bridges not toll gates

Bridges. They connect. They somehow blend in more naturally.

Toll gates. They feel like they were forced to put there. It lowers the chances that you will cross it.

When you try to create something. Do not try to make it forced. Make it enhance naturally with what's already there.

Make sure that the incentives are good enough that they will actually try it.

There are times when there is something that expects you to adapt to it. That will never work out. It takes a while to get used to . You need that great first impression.

Make it accessible. Make it natural. Make sure that we will enjoy it. You must if you expect someone to use it.

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