Israeli startup Personyze is launching its website personalization, segmentation, and analytics platform today. Personyze provides businesses the ability to turn their website into a more personalized site that puts the visitor in the center.
The idea behind Personyze is that website owners can quickly and easy ramp up personalization to their visitors. Personyze’s SaaS allows owners to return content in real-time based on each visitor’s past site activity, online search history, Facebook preferences, location, etc., Personyze can give web marketers the ability to personalize the whole site rather than just the ads and banners or landing pages.
After a visitor gives permission, Personyze’s Facebook integration allows users to publish messages on visitors’ walls, so website owners can post promotions and offers to visitors. Other features include offline tracking to measure the effectiveness of campaigns, email personalization, custom event tracking and AdWords integration.
Evidence that Web 3.0 might be here already
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